VeraViews - What makes VeraViews different from other IVT solutions?

VeraViews leverages Verasity's proprietary Proof of View (PoV) technology, securely recording advertising data on the blockchain. This provides transparency, verifiability, and immutable metrics like the campaign IVT rate. As a result, publishers in some cases may experience faster payment settlements compared to traditional months-long waits. This blockchain approach ensures greater integrity and accountability in advertising metrics, giving VeraViews an edge over traditional solutions.