VeraViews - Do PoV tokens fund ad campaigns?

For the purpose of running advertising activity, they are then ascribed arbitrary utility value within the VeraViews ad tech stack. Ad campaigns still have to be funded separately through escrow pools. Advertisers have the option to fund these pools using fiat or VRA bought from the open market. In case they choose the former, we will exchange their fiat for VRA on exchanges and transfer it to their pool on their behalf.